Justine Coyne Reporter – Pittsburgh Business Times
Ride-booking service Lyft Inc. is ditching it signature pink furry mustaches in favor of a more subtle look.
In the next few weeks, the Uber Inc. competitor is rolling out what it’s calling the “Glowstache.” While still pink, the small, plastic mustaches are designed to float on drivers’ dashboards using magnets and at night will emit a soft pink glow.